Fashion is a serious business

"When I first started writing BoF from my sofa back in 2007, one of my main motivations was to demonstrate that fashion is a serious business. Having immersed myself in the industry in the preceding months, the magic of the fashion industry was simply fascinating to me. Where else could one find such dedicated, creative and hard-working people with a shared passion for their work? What other industry creates products that incite such passion? And which industry accepts and celebrates a cast of characters as colourful, diverse and entertaining as ours?"

Imran Amed, BoF

Immediate

"It’s not enough for retailers to simply remain relevant. Being in style is to be expected. The real goal is to stay immediate, and I assure you there is a difference: a relevant brand is simply an authority in fashion while an immediate brand is ready, sleeves waiting, to slip onto the consumer just as their ready to make a purchase. But, to be both, you’ve got to know where your consumers are and what they want. "

(sursa: 3 Tips for Tracking Fall Fashion Consumer Trends)

The influence of time

The world has changed so much ... And as the world changes, people’s tastes change, the methodology of doing business changes, the methodology of buying and selling clothes changes dramatically. 

"To be modern in fashion today, a designer needs a sculptural knowledge of the human body, an architect’s understanding of graphic proportions and an ability to absorb the digital revolution. Then comes the fourth dimension." (Suzy Menkes)

În pregătiri

Mă pregătesc de cursuri dar si de cartea planificată spre publicare. Subiectul? Ei bine ... unul despre care s-a scris extrem de puțin în România, dar de interes pentru cei ce activează în zona fashion. Am și un partener de nădejde, pe care nu-l divulg acum pentru a face surpriza mai mare :)

Moda şi responsabilitatea socială

Despre Moda şi responsabilitatea socială aici.

În ultimii 10 ani, moda a fost implicată în diverse campanii de conştientizare şi responsabilitate socială: donaţiile pentru scopuri caritabile, strângerea de fonduri, conştientizarea anumitor boli sau afecţiuni, promovarea reciclării şi a produselor ecologice etc. Scopul acestor campanii este de a determina un impact pozitiv asupra societăţii, iar brandurile şi organizaţiile implicate câştigă un plus de notorietate.

Mai multe pe Fashiongale.ro

Citat despre endorsare

–“Testimonials by celebrities are below average in their ability to change brand preference.  Viewers guess that the celebrity has been bought, and they are right.  Viewers have a way of remembering the celebrity but forgetting the product.” 

Ogilvy on Advertising, 1983

Bannere publicitare online - Yahoo (I)