luni, 25 august 2014

Trăiri ...

     “Fashion is above all a visual experience. Then a tactile experience - once the fabric has been touched, sensorial information run fast to the brain and from there thousands of particles of pleasure are flooding your body to form the emotion that will make you buy (...) For these experiences, brands start playing the "game" of marketing – the strategy - every seemingly random piece being placed with a purpose so precisely, that exclamations like "I'll buy it!", "I want it!" are part of the plan.”

(from Fashion Consumer, soon)

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