"Marketing starts from the brand philosophy and creates a story; it
scatters magic powder over the designer’s creations and shows them to
the world as treasures waiting to be discovered. People are eager for
the story to be brought to life and agree to engage in consumption.
Adults have their stories too! – those told by the brands, which enable
the products from the magical realms to be available in the world that
makes us slaves of desires and advocates of fairy tales."
(from Fashion Consumer, soon)
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